01 / Clinician visibility and inquiry path
We mapped the public footprint, built local service pages, and engineered the path from found to booked: one clear next step the right clients actually take.
Live proof surface
Drag the divider to compare the old WordPress site (left) with what we rebuilt (right). Scroll inside the frame to move down the page.
Case spine
Prospective therapy clients are not browsing casually. They are trying to decide whether it is safe to reach out. The work had to make the practice easier to understand across the owned site, search results, public profiles, and AI-assisted discovery without turning care into a sales pitch.
Lynne already had real credibility across public profiles, directories, credentials, and referrals. The problem was control: search engines, AI assistants, and cautious prospective clients could meet fragmented third-party snippets before they found the clearest owned explanation.
We audited the old public presence, found gaps in local specialty pages, inquiry safety, profile consistency, metadata, schema, and AI retrieval, then prioritized the fixes that would make the practice easier to find and safer to contact.
The shipped foundation includes the redesigned site, clinician bio, resources page, contact path, local service pages for priority care lanes, structured data, sitemap support, canonical metadata, and a working inquiry route.
We also ran search and AI visibility checks across branded and local-care prompts. The honest read: the owned foundation became much stronger, while profile governance and answer-first resources remained the next sprint.
Being easy to find is only half the job. We engineered the next step: one clear ask, Request a Consultation, repeated across every page, a sticky bar that keeps it one tap away, and a free fifteen-minute consultation that makes the first message easy to send.
What it demonstrates
This is the kind of work many expert-led businesses need first: not a giant platform, but a stronger public path that helps people, search engines, and AI tools understand what is true, who it is for, and how to take the next step.
We built local pages for the care lanes people actually search for: EMDR, trauma, anxiety, grief, couples, family, individual therapy, and group work.
We mapped the public profile ecosystem, ran AI/search checks, and identified where third-party platforms were still shaping how Lynne appeared online.
The next step was engineered, not assumed: one call to action repeated across the site, a sticky consultation bar that follows the reader, a free fifteen-minute consultation, a clear walkthrough of what to expect, and an intake form built to feel safe for a first message. Easy to find, easy to complete, careful by design.
Start here
The Authority Read maps what buyers need to understand, what proof is missing, and what should be built first.
Authority Read · by Eric Moore
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